2009 Guinness Hurling Hurling Championship advertising

Fruit of my loins:

It was a few months ago now, on a bright morning by the seaside. I sat down with the good people of Irish International Proximity Ltd and brainstormed. There were questions, there were answers and lots of head scratching.

But, by the end, there was something achieved, something born.

What was concieved was the in-pub and background advertising for the 2009 Guinness Hurling Hurling Championship. I was the GAA advisor on the content, posters and up-coming scratch cardss. All the details went to the printers last week and the results will be in the pubs, clubs and venues around the 12 Liam McCarthy Counties very soon. Watch out for my quote summing up the summer ahead.

The start of the advertising campaign started this week with the launch of the Exclusive Guinness Supporters Nights